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by Trisha Young

SHSMD 2017 Highlights and Key Takeaways

Intellimed recently attend the American Hospital Association’s Society for Healthcare Strategy & Market Development (SHSMD) annual conference – SHSMD Connections – in Orlando on September 24-27, 2017.

The event provides a fantastic opportunity for healthcare marketing, public relations and communications and strategic planning professionals to come together to exchange ideas, learn about new product innovations and network.

Many of Intellimed’s clients attend this event and are the individuals within their organizations who use our healthcare data analytics solutions daily, notably our IntelliClient.

In this day-and-age of fast and furious email communication, social media and information abundance via the Internet, attending an event like SHSMD is a breath of fresh air. It allows us to:

  • Share our product improvements with our current and prospective clients.
  • Hear about customer and prospect challenges and how we may be able to help address them with our tools.
  • Gain insights into how we can make improvements to our solutions to meet changing market needs.
  • Reinforce Intellimed’s commitment to a high-quality, high-touch approach to healthcare data analytics solutions.
  • Learn about other products and services in the healthcare data analytics market.

Here are some highlights and key takeaways from the SHSMD event:

  • Intellimed enjoyed participating with 140 other exhibitors, providing conference attendees with industry-leading services and solutions.
  • Lots of fun pictures over on SHSMD’s conference Facebook page.
  • Cocktails before the opening keynote along with the crowd being serenaded by local a cappella group reVoiced – a nice change from the standard conference kick-off activities.
  • Opening keynote speaker, Ceci Connolly, President and CEO at theAlliance of Community Health Plans, who discussed healthcare’s biggest challenges – from high-deductible plans to rising drug prices to payer consolidation. Ceci offered many new and insightful perspectives on these challenging issues.
  • Some reoccurring themes throughout the event:
    • Accountability matters among providers and patients with focus on design thinking, population health, appointment follow-up communications, digital tools and more personalization
    • Consumers continue to expect experiences in healthcare on par with what they’ve come to expect from other industries and healthcare must rise to the occasion.
    • Marketers must measure ROI – a common healthcare pain point – with emphasis on marketing as a profit versus cost center.
    • Marketing must continue to move toward digital with emphasis on using technology to measure outcomes and track data, which the C-suite demands.
    • Mobile matters and patient experiences must be tailored to it from search to the experience a patient has on a hospital’s website.

Kudos to SHSMD for another great event!

Intellimed looks forward to attending next year, which given the fast-paced changes happening in healthcare, will again prove to be enjoyable and insightful.

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SHSMD 2017 Highlights and Key Takeaways